I wrote a few months ago about some of the new ads coming from Microsoft- specifically the bizarre Bill & Jerry ones and also the very promising "Life without Walls" (aka: I'm a PC) ones.

 

I just saw this new one out there, which takes a similar direction to the "Life without Walls" campaign, but is quite the different approach.  What I really like is that finally MS has shown the chutzpah to directly attack Apple.  No more snarky references to Apples campaigns ("I'm a PC"), but here Lauren (the character in the advert) actually goes into the Apple store and leaves disappointed because she could afford so little on her budget.

 

Perhaps it's risky throwing the "I'm just not cool enough to be a Mac person" line in there, but I applaud them anyway!  It's the truth, and of course by definition "cool" is always the miniority.  The message I get here is: wouldn't you rather be smart than cool?

 

Anyway, I don't know if this ad's is intended to get TV play or just online, but check it out below and tell me what you think.