The Ad Generator has been around for awhile, but I keep coming back to it as a tool to help dislodge my brain and make new connections and bring forth ideas.

 

 

Unfortunately, that wasn't really how or why this first generation mashup was created.  It was created by taking real corporate slogans, putting them through a randomizer (real time), and then pairing them with pictures from Flickr that are taged with words from the random slogan (again in real time). 

 

Certainly this juxtaposition explores how we attach meaning to words and pictures (and do so very quickly), but it also highlights how most advertising takes meaningful ideas and applies them to undifferentiated products and services seemingly on whims.